Catalysts · Wind / Motion
The Igniter
“I help new ideas find their first customers.”
What Igniters do
Igniters create interest, demand and early momentum around a new idea.
When Igniters add value
- Introducing a new product, service or business to the market.
- Winning early customers, supporters or partners.
- Helping people understand why an idea matters now.
What to watch for
Igniters can create more demand than the product, team or system can handle. Growth needs to match what the business can deliver.
Find out how you contribute
Take the Full Assessment to see your strongest and secondary pioneer types, and how they shape the way you work.
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