Catalysts · Wind / Motion
The Igniter
“I help new ideas find their first customers.”
What Igniters do
Igniters create interest, demand and early momentum around a new idea.
When Igniters add value
- Introducing a new product, service or business to the market.
- Winning early customers, supporters or partners.
- Helping people understand why an idea matters now.
What to watch for
Igniters can create more demand than the product, team or system can handle. Growth needs to match what the business can deliver.
Try this in your own situation
A useful new activity needs people to take part. You explain why it matters, invite the first participants and learn from their response.
A question to reflect on
When did your enthusiasm help someone take a first step?
Something to try
Explain an idea to someone it could help. Listen to their questions and check that what you offer can be delivered.
This page introduces one contribution. Your personal report brings your primary and secondary types together and shows all eight styles. You may recognise several of them as you reflect on your experience and develop your skills.
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