The eight pioneer types

Visionaries spot emerging change, identify new opportunities and set a clear direction for what comes next.

Architects turn a big idea into a clear structure, plan or strategy that other people can use.

Implementers build the first working version of an idea so people can test it and learn what works.

Igniters create interest, demand and early momentum around a new idea.

Builders make products, services and processes strong enough to work reliably under real pressure.

Producers organise people, resources and delivery so work can happen consistently at a larger scale.

Tuners improve the quality, efficiency and reliability of work that is already happening.

Commanders create clear ownership, maintain standards and keep the whole operation performing.