Who built Pioneership

Jay Thomson has spent twenty-five years leading high-innovation, pioneering technology work: taking teams and major brands to the cutting edge, and building the cutting-edge work itself. Pioneership grew out of that record.

The clients

First-of-their-kind digital and content work, built for brands including:

FMCG & consumer brands

Unilever logo
Unilever
Nestlé logo
Nestlé
Distell logo
Distell
SAB Miller logo
SAB Miller
AB InBev logo
AB InBev
Heineken logo
Heineken
Red Bull logo
Red Bull
Pepsi logo
Pepsi
Pizza Hut logo
Pizza Hut
Dulux logo
Dulux

Banking & insurance

Sanlam logo
Sanlam
Investec logo
Investec
Telesure logo
Telesure
Discovery Health logo
Discovery Health

Pharmaceutical & personal care

Johnson & Johnson logo
Johnson & Johnson
Sanofi logo
Sanofi
MSD logo
MSD
McNeil logo
McNeil
Wella logo
Wella
Avon logo
Avon

Tech & telecoms

Google logo
Google
Microsoft logo
Microsoft
SAP logo
SAP
Vodafone logo
Vodafone
Harman Kardon logo
Harman Kardon

Travel & leisure

Premier Inn logo
Premier Inn
Historic Royal Palaces logo
Historic Royal Palaces
DHL logo
DHL
World Duty Free logo
World Duty Free
Travelstart logo
Travelstart

Media

Business Day logo
Business Day

Consulting & sustainability

Deloitte logo
Deloitte
WWF logo
WWF

Platform partnerships

Direct working partnerships with the platforms themselves:

Google logo
Google
Meta logo
Meta
LinkedIn logo
LinkedIn
TikTok logo
TikTok

The industries

That work has spanned consumer goods and drinks, banking and insurance, pharmaceutical and personal care, tech and telecoms, travel and leisure, media, and sustainability.

The work

  • First-of-their-kind digital builds for global and regional brands, work that had never been tried before it was built.
  • A content operation built and run across 23 countries for a global consumer brand.
  • Digital leadership on a fintech platform ranked among the world's leading fintech companies, the KPMG Fintech100.

The recognition

MMA Smarties Agency of the Year2015, 2019
MMA Smarties Best in Show2019
New Generation Agency of the Year2014, 2015
Digital Company of the Year, National Business Awards2017
African Cristal Festival awards (7 confirmed)2017
Newcomer Agency of the Year, Assegai Awards2022
KPMG Fintech100 ranking2016

Across all of that work, the same pattern kept showing up: talented people stalled because they were playing the wrong position, and nobody named it. Pioneership exists to name it before it costs a team a year.

The full record behind this page is verified against public sources and available on request.

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